WWF. Channel strategy and campaign concept for fundraising – YouTube as the reach lever
Non-profit
6.0x
donation ROAS achieved
Use cases
In the end it's not fine words that count, but results.Here are ours.
Harris Hotels. Paid search and budget strategy for the group's strongest properties
Hotels
14x
ROAS at the top properties
5x organic traffic
Celebrity Fitness. Strategy and concept for the website relaunch, including ecommerce and social media
Fitness
4x
website traffic quadrupled
+40,000 followers in 2 years
Grün Resorts Uluwatu. Digital go-to-market strategy for the hotel opening – from positioning to campaign concept
Resorts
97%
occupancy at opening
10x ROAS, 300,000 impressions per year
SBS Bearings. SEO and content strategy, including the concept for a new site architecture for the B2B business
B2B
+80%
more traffic on the new pages
Tauzia Hotel Digital and marketing strategy across 50 of the group's properties
Hotel Group
3x
more website visitors
now Ascott Ltd
What we're great at
We're external consultant and we sit on your side of the table. In business for over 20 years and 100% independent*.
*no commissions from system vendors, and no in-house delivery department that needs keeping busy.
Digital Business Model Development & Market Strategy
How your business should grow – and with what
We take a close look at your digital business model, your market and your competition. Afterwards you know what you stand for, what you actually earn your money with, and which two or three levers you really need to pull to grow.
Customer Journey Mapping & Omnichannel Strategy
Understand your customers' path – and serve what they need
We walk your customers' path step by step: from first contact to repeat purchase. Afterwards you know what each channel delivers and how they can complement one another. You see where you have been losing customers – and how to keep them instead.
Performance & Online Marketing Concept
So your company gets found – by the right people
We make your company visible where your customers search: SEO and SEA, Google Ads, Meta and LinkedIn. With budgets that fit you, and performance reporting that shows you straight away what brings enquiries and what just costs money.
Shop, System & Interface Architecture
Systems that work together instead of blocking each other
First we clarify what you actually need, then we find the right systems. Shop, ERP, CRM and interfaces mesh in the end – and still do once you are twice the size.
Data Strategy, Tracking Concept, CRM Rollout & Dashboard
Numbers you can rely on
We set up clean tracking for you, a CRM that is easy to understand and that your team actually uses, and a handful of metrics that matter to you. Instead of guessing, you make decisions based on solid data.
Process Automation & Business Case Consulting
From concept to next Monday
We take your core processes apart and look at what is worth automating and what is not. The result is a roadmap with clear processes, effort and benefit – and a first step you can start with right away.
How we work
We match approach and depth of consulting to your structures and processes. From startups and the mid-market to corporates, from NGOs and consultancies to industry – we know very different structures and adapt to yours.
- Founder mindset: we have founded companies ourselves and talk straight instead of consultant-speak.
- From idea to business model: positioning, revenue model, go-to-market roadmap.
- AI where it saves time: research, analysis, content. You still make the decisions.
- Best practices from 20 years: we have seen what works in startups and what doesn't, whether a channel scales or burns budget.
- Focus on the one thing that moves you forward now. No spreading thin.
- A fresh outside view: we question the routines nobody internally has touched in years.
- Digitalisation with a plan: business model, processes, ERP, shop and data mesh together.
- AI assessed soberly: the two or three places with real leverage – and where it makes less sense and you can save the investment.
- 20 years in the mid-market: we know what really works in established structures.
- From concept to execution: prioritised by impact and effort, not gut feeling.
- Thinking in systems: architecture, interfaces and data instead of more silo solutions.
- Establishing digital business models for established structures, without stopping day-to-day operations.
- AI with guardrails: use cases that pay off, including an assessment of risks that are not immediately obvious.
- Governance and security from day one: GDPR, IT security, proven standards.
- Business case first: every measure pays off before it hits the roadmap.
Your options
Every team needs something different. Pick your setup
Want a strategy that truly makes you successful or lets you scale?
Has the project been sitting on the table for months because nobody internally has the time?
It's running somehow – just not the way it should.
Digital Audit
We look at your project from the outside: numbers, processes, technology, communication. After four weeks at most you know where it's stuck, what fixing it costs and in which order to tackle it. Not a report for the drawer, but a list your team can start working through on Monday.
1 to 4 weeks
Some decisions you don't want to make alone – and nobody internally can judge them neutrally.
Many clients come for the consulting
They stay for the partnership.
We had tried other consultants before. The difference with the ecommerce strategy consulting from Satorra & Sons was that they didn't try to quickly “optimise” our shop a little – they first understood fundamentally how our business ticks, and only then knew which levers to pull. In the end we had significantly more revenue and a concept our team could carry day to day.
+84%
Online shop revenuegrown with our concept
The Satorra & Sons team analysed what really moves our donors. On that basis we developed fundraising concepts together that bring in considerably more today.
+51%
more donations2025 vs. 2024
We knew our positioning no longer fit, but not what needed adjusting. Manuel, Julia and Frederik guided us step by step through the entire brand relaunch – from communication strategy and positioning to the ads campaign. Since the relaunch we notice the higher visibility every single day.
+165%
Organic trafficafter relaunch & new strategy
Cross-industry project experience
We deliver across industries
– for clients from completely different worlds
- Albert-Schweitzer-Kinderdörfer A home and future for children and youth
- Atmos Space Cargo Brings cargo safely back from space
- Atmos Works Engineering that pushes boundaries
- Buchmeister GmbH Digital accounting that just runs
- Celebrity Fitness International Gyms with a community concept of their own
- Dwenger Design Manufaktur Where design meets true craft
- Grün Resorts Uluwatu Boutique resort on the Uluwatu coast of Bali
- Harris Hotels Hotel group for family and business travel
- K11 Consulting Legal interim management for critical moments
- newHR HR tech that finds the right talent
- Rechtsanwalt Dr. Alexander Deicke Legal advice that talks straight
- SBS Bearings Sliding bearing solutions for industrial applications
- Seidl am Dach Austrian premium wines with character
- Tauzia Hotel Management Hotel management for 50 properties, now Ascott
- WWF – World Wide Fund for Nature Conservation that has an impact worldwide
The Team
The minds behind your strategy. Three perspectives, one standard.
No anonymous agency, no junior team. You work directly with the three people who own your strategy.
Manuel Leher
Digital Strategy Consultant
“Digital initiatives rarely fail for a lack of ideas – what's usually missing is the thread running through them: the path from a good idea to a viable business model and a system that actually works in the end.
That's exactly where I come in, developing digital business models and market strategies. With the team, I translate them into robust shop, system and interface architectures. And processes, automations and strategic roadmaps are simply part of that for me.
For me, strategic clarity has to come first, then execution: What are we actually building? Why do we need it? How do the individual pieces fit together? And what comes first?
That way you don't get a house of cards, but a solid foundation that still holds when the initiative outgrows itself over time.”
Julia Morgese
Brand Strategy Consultant
“For me, a brand works when it not only looks good, but feels right at every relevant point of contact.
That's why I always think about positioning, communication and the customer journey as a whole. What interests me is what actually defines a brand, who it wants to reach, and how that becomes one consistent message across every channel and sales route.
It's not about playing on as many touchpoints as possible, but the right ones. With a clear message and a role that genuinely makes sense within the customer journey.
A brand that blinks everywhere but sticks nowhere is worth nothing. In the end it shouldn't just be visible, but understood and recognised.”
Frederik Neust
Performance Marketing Consultant
“Performance marketing without a clear data basis is like driving with a taped-over speedometer. You have a sense of control, but you don't really know how fast you're going.
My expertise covers tracking, data structures, CRM and KPI systems. That is the level at which campaigns first become comparable and steerable at all.
What interests me is less the individual campaign than the system behind it: which data do we actually need? Can we trust it? And which numbers really say something about the next decision? How can concrete measures be derived from them?
My goal is always that nobody has to decide from the gut any more, but has a solid data basis to rely on.”
You have questions,
we have answers
You book us as an external consultancy. How closely we work together depends on the project phase and the model you choose – but the framework is always the same:
- Our role: external consulting with one fixed point of contact. Not an interim hire sitting in your office.
- Contact: video calls and chat – the intensity depends on the project phase.
- Your team: close coordination with product, IT and the business.
- In the background: our consulting lead and project management steer the process and bring in further perspectives.
- The basis: your roadmap – or we sharpen it together before we start.
We work with two pricing models, depending on what suits your initiative.
For project-based work of up to three months, weekly sprints are a good fit. We bill monthly, based on the weeks delivered.
If you need us as an ongoing sparring partner, a retainer makes sense. We agree a fixed monthly rate with a fixed scope, adjustable at any time.
In the intro call we look together at what's coming up for you and tell you which model makes sense in your case and what budget is realistic.
Five things, and we can give you a solid estimate:
- Your goal: What should be different in the end? If that's still fuzzy, we sharpen it together.
- Your audience: Who do you want to reach? Rough assumptions are enough – we work out the rest with you.
- What already exists: existing copy, guidelines, roadmap.
- The frame: budget, dates and everything already fixed.
- One contact person: someone on your side who decides and signs off.
We sign a confidentiality agreement beforehand.
Absolutely. Most of our clients don't have a greenfield, but established structures and systems. We know those very well.
If something is already in place, we check whether it needs refinement here and there, and make it more robust and future-proof.
And if there really is nothing yet, we build it from the ground up with you and your team.
Our minimum term is one month, or a 2-week sprint. That's enough time to deliver real value and measurable results.
If you'd first like to get to know us with no strings attached, a one-week audit sprint is the right way in. We take a close look at your initiative and then give you a clear assessment of where you stand and what would make sense next.